By the first merchants—
MUNCIE, Ind. – First Merchants Corporation (NASDAQ – FRME) announced today that Greg Mather is its new Chief Marketing Officer (CMO). Mather will lead all marketing operations and oversee the company’s initiative to establish a high performing marketing sales pipeline and multi-channel customer experience.
Mather brings more than 20 years of marketing experience to the financial industry, previously serving as Marketing Director for large super-regional banks in the Midwest and Texas. Mather’s background in omnichannel acquisition, brand management and marketing optimization tactics aligns with the company’s desire to build lasting customer relationships.
Mather received his Bachelor of Business Administration from the University of Texas-Austin in Finance. He then obtained a master’s degree from the University of Toledo, completing the joint JD / MBA program.
He will replace Karen Evens, who has been with First Merchants since 2005. With her decision to retire, her legacy will live through Mather and her commitment to nurturing an inspired, people-centered culture that maximizes shareholder value.
“Mather is a resilient leader who has embraced the First Merchants culture; its collaborative management style will continue its momentum to provide proven financial solutions to our clientsSaid President Michael Stewart. “He believes in executing positive performance change to propel the best results for customers and employees. I am convinced that he is able to lead this market and maximize his full potentialme.
A native of suburban Chicago, Mather is eager to combine his marketing and financial knowledge to boost the customer experience and meet the key needs of neighboring areas. He will begin his role with First Merchants on August 30.
“This is a great opportunity to serve the First Merchants community and truly feel like part of the neighborhood.Mather said. “I look forward to providing clients with an experience that will make them feel right at home.“
About First Merchants Corporation
First Merchants Corporation is a financial holding company headquartered in Muncie, Indiana. The Company has a full service banking charter, First Merchants Bank. The Bank also operates as First Merchants Private Wealth Advisors (as a division of First Merchants Bank). The common shares of First Merchants Corporation trade on the NASDAQ Global Select Market System under the symbol FRME. The quotes are published in the daily newspapers and can be viewed on the company’s website (www.firstmerchants.com). FIRST MERCHANTS and the Shield logo are federally registered trademarks of First Merchants Corporation.